Consumers’ Unyielding Homeownership Aspirations Despite Challenging Market Conditions


As the world evolves, so do our aspirations for "living the good life." The definition of a fulfilling life varies from person to person, encompassing financial security, health, meaningful relationships, and the desire to own a home. With the housing market playing a vital role in people's lives, we sought to explore the correlation between homeownership aspirations and other life goals. Despite external factors such as the pandemic, geopolitical unrest, and fluctuations in home prices and interest rates, the desire to own a home has persisted. 

The Unwavering Significance of Homeownership

Two years after Fannie Mae's 2020 survey, a more recent study revealed that homeownership aspirations remain strong, despite the challenging economic conditions. Out of ten factors considered essential for "the good life," owning a home ranked sixth, with 86% of respondents expressing its importance. Although financial security and good health topped the list, the desire to own a home ranked higher than material possessions, emphasizing the intrinsic value of homeownership.

The Benefits of Homeownership

 Respondents overwhelmingly favored homeownership over renting, citing several key benefits. Topping the list were the sense of control over living space, privacy and security, and a nurturing environment for family and children. The survey data indicated a notable shift, with more renters associating homeownership with reduced stress. This may be attributed to the stability offered by fixed mortgage payments, which contrasts with the volatility of rental costs.

The perceived safety of homeownership as an investment remained stable over time, with 76% of homeowners in 2022 viewing it as a secure financial option. Renters, at 59%, expressed slightly more skepticism, but both groups agreed that buying a home held substantial financial potential (75% homeowners, 70% renters).

Enduring Appeal Amid Economic Uncertainty

Despite periods of economic turbulence, consumers' attitudes toward homeownership have remained remarkably steadfast. Homeownership consistently emerged as a leading source of financial benefits, providing a sense of financial security to homeowners. This attitude has prevailed since Fannie Mae began conducting the National Housing Survey in 2010.

The Lasting Impact: How Homeownership Shapes Your Legacy

Homeownership isn't solely about the here and now – it's about the long-lasting impact you can have on your family and society at large. As you invest in your home, you're also investing in your legacy. The emotional ties, financial stability, and life lessons associated with homeownership can echo through time, shaping the values and opportunities available to your descendants. So, whether you're purchasing your first home or maintaining a family estate, remember that every decision you make in homeownership contributes to a legacy that will be remembered for generations to come.


The desire to own a home remains an enduring aspiration for consumers, even in the face of challenging economic conditions. Homeownership is deeply ingrained in the vision of a fulfilling life for many individuals, encompassing both financial and non-financial benefits. The resilience and continued appeal of homeownership as an investment option are noteworthy, and it is expected to persist despite potential future uncertainties. Homeownership continues to hold a special place in the hearts of individuals and families, providing a sense of stability and achievement in the pursuit of "living the good life."

Information and charts for this blog post are provided by Keeping Current Matters and Fannie Mae.


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